At the begging of the trailer, when the producing company logos are shown, a non-diagetic sound is played, first with a shushing noise and then followed by a lullaby. This creates an unsettling tension within the trailer as the voice is of an old woman, yet it is not a soothing voice, but a harsh voice, which causes uncertainty within the audience of why this is present. Therefore this causes a tension and suspense right at the beginning of the trailer. At this time, a series of images are shown, giving implications of where this film is situated, however, it also finally shows the elderly woman, who is singing the lullaby and who she is singing the lullaby to, that it is not a baby, but a fully grown woman tied up. This causes a lot of confusion within the audience and also causes anxiety to increase. A sound is then heard, which could implicate someone who is walking towards them with a limp, which cause more anxiety to be produced as it is uncertain of what the noise really is. At this time both the elderly woman and the woman, have fear in their eyes and also seem startled. The young woman is then slowly zoomed and the audience is able to see the full fear within her eyes. Her breathing also gives irregular, resembling that due to the new presence, which the audience not fully knowing of, she is so fearful as she knows that she is going to be killed. This is followed by the short take of the house with the non-diagetic sound of a woman's scream at the same time. This causes tension and anxiety to yet increase again, meaning that in the first 40 seconds of the trailer the audience are drawn into the film due to the effects in which it has upon them.
The screen suddenly goes blank and a flash a woman's outline is seen, which is then followed by short series of moving pictures which are not shown at times long enough for recognition of what the shot allows visible, which causes both confusion and anxiety. This is also supported by high pitch noise which increases in volume and the dialogue of "you are all going to die" causes anxiety and suspicion to increase. A caption is then shown, then followed by another series of short takes showing knifes parts of bodies and negative images of a male, which is also supported with with non-diagetic screams and sound which sounds like a spring over wound. This could cause an insight into the film, as being people who have been wound so much, that they are at breaking point. This sound also causes anxiety and confusion to increase once more.
The audience are then shown a car travelling towards a male, in this car we are shown that there are happy friends. The non-diagetic sound of the wound spring is sounded again and with this we are given short snippets of a shot and black screen shown very quickly, showing the car over turning. This would cause a lot of confusion within the viewer, as although this is unsettling, there is no insight into why this has been done. Immediately after we see an elderly male, asking the young people if they are ok, this causes more confusion to occur, as the viewer can make no link to this male and the events in which have just happened. A black screen is shown again followed by a side close up of a young female, which allows the user to suddenly feel unsettled of the elderly males presents. We are then presented with an eye line match of the elderly male taking the other young people away in a police vehicle, but why he is doing so is uncertain. Anxiety is suddenly occurred when dialogue of one of the young people asks where they are being taken and they are given no reply. This causes the audience to feel unsettled, but also gives them an insight that these people are know in trouble which causes anxiety to increase once more. We are then shown a shot of a woman underneath a car, and the audience are made to jump , when suddenly a foot stamps on the floor, this is also supported with a non-diagetic low shot sound.
A series of short shots are then presented, which are faded into a blank screen, between each shot. Anxiety is increased at this moment, as these shots are of the house in which was seen earlier in the trailer, allowing the audience to realise what events happened earlier in the trailer, were going to happen to these people. This also causes the audience to project fear, as they fear for the safely of these people. The screen is then blank and a non-diagetic sound track is played of gun shot and screaming, which causes fear and discomfort to increase, as the viewer does not know what is happening to these people, or what horror they are experiencing. A series of shot shots are then viewed, which are yet again missed with black screens, these shots show these people running, yet what they are running from is not shown. This could cause anxiety, fear and discomfort to occur as you are uncertain of why or what they are running from. The short shots continue, however in between captions are shown which show 'This fall ... Witness the birth of fear' which would cause the viewer to have an increase of anxiety of why this would be. In between these shots, the audience is shown the first glimpse of the murderer, however his identity of who he is, is still concealed allowing more fear to build due to this lack of knowledge. There are two separate clips shown of this person, one showing his outline with a chainsaw, and one with his face shaded, all except his eyes, which are big and wide, in a mad sort of way, which places more fear into the audience, as we get a clue into his personality.
A dialogue is then heard which is played over a series of shots, which states 'people will not know what we say tonight, but by god they'll know what we did', this instantly places discomfort into the user, as they suddenly wonder if the elderly couple plays a major part in the fear which has been injected to the audience throughout the trailer. A series of shot shots are shown once again, however this time it consists of one of the females, who is screaming, running and looking fearful, however in between these shots are shorts are the chainsaw and the murderer figure once more. This causes anxiety and discomfort to build, as the audience wants to help the victim, but also doesn't understand want actually is going on. The screen then fade to white and a non-diagetic high pitch sound is heard to allow the audience to feel unsure as they do not understand what has just happened, which also causes confusion. This is followed by the title, which is a white tinted with gold to allow it to stand out on the black background.
There is then an extremely short shot which shows a male coming towards the camera with a chainsaw. This causes a sudden rush of anxiety to the user, as it seem the viewer is suddenly at risk, which would persuade the audience to go and see the film, as they would want too feel that rush once more.
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