The DVD cover of 'The Texas Chainsaw Massacre' places the title of the film at the bottom of the cover, which is quite conventional through DVD covers. However this may mean that the title is one of the last things to be seen on the cover due to the visual hierarchy, so therefore this could be seen as unconventional. On the other hand, due to the contrasting colours (white and black), it allows the title to stand out and draw the eye of the reader. The effect which has been placed on the text allows it to look old and forgotten, which could give an insight into what the film is about, it also allows the DVD cover to have an eerie feel which may mean that the target audience could feel uncomfortable, which is the aim of the film, therefore is the aim of the DVD cover. Within the title, all the text is placed in a large font to attract the attention of the target audience, however the 'The' within the title is not in a large font, which could be interpreted as the events within the film, takes over and over shadows the lives the character had. The 'Chainsaw' is also in the largest font, allowing it to be predominant within the title. This is done to allow fear and discomfort to be placed on the audience, as chainsaws are seen as a dangerous tool which any person would not like to come into contact with. The image used on the DVD cover, causes confusion, fear and discomfort. This is due to a lot of factors, but the major one being that the picture is unclear, as it only shows the chainsaw clearly, however their face, therefore who it is is hidden through lighting and colours. This is what causes the discomfort for the target audience, as who is doing the murders is unknown, which is also done in the trailer, this therefore shows that links between the trailer and DVD cover, are simple, yet allow the same feelings to be predominant throughout both of the products. The image is the predominant factor of the DVD cover, which allows audience to be attracted to the DVD, as it is unusual. It could also reflect that it is this figure is the reasoning for the film, therefore there is a need for it too take over the DVD cover, as it takes over the film.
The colours used on this DVD cover are simple, however they are used cleverly. There are only 3 main colours which are used on this cover, these are black, red and white. The use of the black, causes a dark evil sense to the film, which could reflect that there is no happiness for the people within it, just darkness and loneliness, which could also be reflected in the creature which is causing this atmosphere. The use of the red could reflect danger, death and gruesome activities, which is reflected in the title of the film. This therefore foreshadows to the audience that this film is a horror film, which portrays all the outcomes which the colour red. The colour white is only used on the text, to allow it to stand out, however it could also mean that the figure which is causing all the activity within the film, may be seen as a godly figure to some, as the title which is what he is called is the only thing white.
This DVD cover uses different techniques to create similar atmosphere of the film 'The Chainsaw Massacre'. Like on the first DVD cover, this also places the title at the bottom of the page which is conventional as said before. However unlike the the first DVD cover it does not stand out as much, and this may of been due to the colours used, as they were very similar, with both being a shade of brown. However this could reflect that the events are not always going to be expected, but come from the shadows when least expected. There is also no effect placed onto this title, however this may be due to it not being visible, therefore there may be no reason to place it upon it. On the other hand, unlike on the first DVD cover, this cover does place a bold outline on the title to ensure it is visible for the target audience.
Unlike the other DVD cover, this cover uses three different pictures, which individually allow a combination of emotions to occur. This main image which is placed at that bottom of the cover, causes confusion, suspense and discomfort. Like on the other cover the identity of the person on the lower image is not shown, which causes confusion as it is unknown who it is, therefore the identity of them is also hidden. The chainsaw in which he is also holding, is slightly hidden behind the title, which could imply the way the chainsaw is used, will not be expected, but will come from the shadows when least expected. The use of the faded pictures could reflect that these people were victims of the chainsaw massacre. The use of the fade also allows the images to be clear but not overpowering. Both of these images represent fear and suspense, shown through both eyes and body placement, as the two males have no control in how their bodies are placed, this therefore leads the audience in suspense in what they think will happen to these males. The fear in the females eyes causes anxiety to build, as the reasoning why this fear is present is unknown, therefore causes people to want to watch the film to find out why this has occurred.
Unlike on the other cover, this one has captions on it. The majority of these are names of actors, producers and directors, which allows the audience to want to watch the film as they may recognise the names. However as they were placed around the main image, I do not think that they looked aesthetically pleasing, however they did draw the eye due to this which may have been the reasoning for them to be placed there. There was also a caption of 'every legend has a beginning', which may intrigue the audience and persuade them to watch the film. However all the captions are in a light brown shade, which does cause them to be hard to read, however this could be a way in which makes the audience pick up the DVD to read it.
The colours used on this DVD, being different shades of brown, causes an old and stained, which gives a slight eerie sense to the DVD. This therefore goes with the horror theme, but could also give a sense into what the film is like, this therefore links to the caption about a legend. The colours could also cause a mysterious, distressed and aged look which could be an implication of the house within the film. Is also allows the audience to realise the genre of the film, without having to look at anything else other than the DVD cover, as due to the lack of bright colours, or any real colour at all the audience is able to know that the film is unusual, but mysterious as well. The effect on the DVD is that which was placed on the text on the other DVD cover, which makes the cover look older.
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