Saturday, 7 August 2010

'Empire' Magazine Research

This magazine focuses on the the action film genre, therefore like the other magazines, therefore there are aspects of the magazine which a cater for this genre. The colours used on this magazine, unlike the other magazine, is extremely conventional to the genre in which it is advertising. There are three main colours used on this magazine cover, which are green, black and white, these colours allows the audience to understand that dark happenings from evil people will occur, the black and the green, however the good will do anything to prevail this from taking over, therefore the good, seen in the white, always seems to be surrounding the dark. As the cover has only used these main three colours, it does also mean that the final look of the cover, is professional, clean and allows everything to link together. Although there may be significant reasoning to why these colours have been used, these colours also allow writing and images to be clearly seen.

The splash used on this cover, is extremely different, when compared to the other two cover in which I have looked at, therefore is unconventional. The positioning of the splash, is extremely clover, as due to the visual hierarchy, the placing of the splash means that it is one of the first things in which a reader will see, which means that the film gets instant advertisement, which is the purpose of the magazine. The splash, like on the other magazine, has certain words which are in a bigger font and others which are in smaller. The reasoning behind this within this splash, is the words 'The Dark Night' is in a bigger font, as this will draw the reader into the magazine, due to the film being extremely popular and already having a fan base due to the children's series and the past films which have been made. However the words 'Batman vs the Joker - summer just got serious' are in a smaller font for a very good reason. As they are in a smaller font, it makes people look into what is written, therefore persuades people to look further into the magazine and the film as they wonder why the splash has been written like that. The splash is in a black font, which shows that there is a lot of darkness within this film, however the white border could show that although there is a lot of darkness, that good will always prevail, and beat darkness no matter how much there is, which relates to the genre of this film.

The picture used on this magazine cover takes up the entire page, which therefore means that the readers eye is instantly drawn to it, due to the size. As the image is close up, instant recognition instantly occurs, meaning that the readers, will want to look further into the magazine and film. However, this also means that due to the image used, it allows the character to look strange, which will appeal the readers, as they will wonder why he is dressed so strangely. On the other hand due to the males face being painted in a white colour and his clothing being dark, due to the contrasting colours looks aesthetically pleasing, this will also catch the eye of the audience, which may lead them to looking further into the magazine and the film. As the image is placed as a background on the cover, this does allow the impression that the image is the least important component of the front cover, which would mean this is unconventional. However this may have been done as also Keith Ledger is a very well known actor, he is not known for a Batman film, therefore the splash is needed to allow readers to associate this famous actor with this film, as this is primarily the purpose of the magazine.

The title on this magazine could be said as being the unconventional, due to it being in the same font, colour and place as the splash. This could therefore cause the reader confusion, as they do not know which to look at. However due to the title being in a bigger font, this could cause the readers eye to first fall on this, meaning that the reader is able to instantly recognise the the brand of the magazine, which could cause more readers to be attracted to the magazine, due to them knowing the brand. This could therefore mean that the film on the front cover may get more recognition, due to the reader being attracted to the title, before the splash. The colouring of the title, like the splash, could reflect that within this genre, due to the title being placed in a black font, there is a lot of darkness within this film, however the white border could show that although there is a lot of darkness, that good will always prevail, and beat darkness no matter how much there is. The placing of the title also means that, due to the visual hierarchy, it is one of the first things the reader will see.

The subtitles on this cover, are placed on the left, at the top and at the bottom. This means that like the other magazine, it frames the image, meaning that although they are placed on top of the image, it does mean that the readers eye is drawn more to the image, as the subtitle's frame it. However due to the bright or contrasting colours of the subtitles, it does mean that they stand out on the page, naturally drawing the eye of the reader. Like most subtitle's, and the splash on this magazine cover, there are words within each subtitle which are bigger than other. Like in the splash, this has been done as certain words will draw the reader to the magazine, which are usually the words in the bigger font, however others draw the reader into the magazine, which are usually the words in the smaller font. This may mean that the film on the front cover may get more advertisement, as it will have a big section within the magazine, therefore if the image or splash didn't make the reader want to read into the film, then the subtitles have persuaded them to look further into the magazine. Like most magazine cover, advertisements have also been used, which are also an element which could cause the reader to look further into the magazine, on this cover, this is placed above the title and in a big font, to allow it catch the eye of the reader and persuade them to look further into the magazine and film.

Friday, 6 August 2010

'Total Film' Magazine research

This magazine looks at the genre science-fiction, which means that different aspects of the magazine will cater for this genre. The colours scheme used by this magazine, is extremely simple, yet very effective. The use of the black, white and red throughout the front cover, allows it all to link together and have a clean professional finish. The us of the black and white allows the front cover to look unnatural, which aspects of this genre also portrays. The use of the red on this cover allows different aspects to stand out clearly, however, this does not reflect any aspects which could be brought from the science-fiction genre, therefore this is unconventional to this magazine. Therefore the colours used on this magazine cover are both conventional and unconventional, which was also seen on the other magazine cover which advertised a horror film , this could therefore show, that the colours used on the magazines, do not always have to be conventional to the genre in which it is advertising.

The splash on this magazine cover, is placed at the bottom of the page, which could also be seen as unconventional. This is because due to the visual hierarchy this would be the last thing that the readers eye would be drawn to, meaning that the film on the front of the magazine would not be the first thing to be advertised. However aspects of the splash, allow it to draw the eye of the audience, therefore advertising the film. As the splash is in a bold and big sized font, this means that the audiences eye is instantly drawn to the splash, therefore instant advertising is able to take place of the film. As the splash is in a white colour, this could be seen as conventional or unconventional, as on the image it is conventional at it stands out on the black, with it being a contrasting colour. However the corners of the splash are against the background colour, which is also white. On the other hand, as the splash has a faint black outline, it does allow the splash to stand out even on the same coloured background, therefore it easily draws the eye of the audience. As the splash is placed on top of the image, this could reflect that the name of the film is more important, in advertising, than the actual actor, although he is well known with the film. The name is more important, as 'Star Trek' is a well known series, which has a broad audience, therefore would have a big audience instantly due to it being well known. The use of the word 'coolest' being underlined, also allow attention of the reader to be brought to that word, therefore persuades the reader to see the film, as others who have seen it have enjoyed it.

The image used is a close up shot of a well known character of 'Star Trek', which means when he is seen, an instant recognition takes place, therefore drawing the targeted readers, which will already recognise the actor from the series of 'Star Trek'. This image takes up the entire page, therefore making an impact on the reader as soon as they see it, however it also means that the reader will be able to recognise the character from a far distance, therefore attracting the targeted audience to the magazine. The lighting on the image is very cleverly done and due to the lighting it is able to reflect certain aspects of the character. Due to this, the reader is able to see that this character may have two personalities, one where he is happy, trustworthy and kind and one where his darker side is able to show itself. The colouring of the image is very simple, yet cleverly done. The use of the black and white, allows the audience to see certain aspects of everyday things to be seen in a different light, which this sort of genre allows the audience to experience also. As the image is placed under other aspects of the magazine cover, this could reflect that his image is not as important, however it could also reflect that this genre takes things which are sometimes unnoticed, shows that they are much more, which I believe this image is also meant to reflect.

The title on this magazine cover, like most, is placed at the top of the magazine, meaning that it will be the first thing which the readers eye will be attracted to, due to the visual hierarchy, meaning that the brand of the magazine is instantly known, which could attract and persuade more readers to pick up the magazine and look at the film advertised on the front cover. However, like the splash, this title is in a white colour, which when over the image is extremely conventional, as it contrasts from the black, therefore standing out on the page, attracting the attention of the reader. However, at the corners where it meets the white background, it become unconventional, meaning that it could be hard to see what the title says, meaning that instant recognition may not be able to take place. On the other hand this does mean that the readers attention is placed on the film, meaning that it may get more advertisement than the brand of the magazine, which is very clever, as this is the main purpose of the magazine. However as the title is in a bold and big sized font which takes up a good percentage of the page, it does mean that the readers attention does fall onto the title, meaning that recognition of the brand does occur. Clever editing is also used on this title, as the the word 'total' is placed within the main title, like seen on the other magazine, however this word is transparent, which may draw people to the magazine, due to it looking interesting.

The subtitles on this magazine are both conventional and unconventional, due to the colours which they have been placed in. As some of in a black colour, this means that they are very visible on the page, and will naturally draw the attention of the reader. This will also occur with those which are placed in a red font, or who have a red border around it, however, those which are in the colour white, would be seen as unconventional, as they are extremely hard to read, therefore would not draw the attention of the reader, as much as those which are conventional. However those that are placed in white, do draw the reader who is already looking at the magazine, as they look further into those subtitles, to allow them to be read. Like on the other magazine cover, the subtitles are placed around the image, which gives the impression of bordering it, which means that the readers main attention is placed on the main feature on the page. However the use of the subtitles being placed around the image, means that once the attention has fallen from the main feature, it then naturally falls on the subtitles around it. As each subtitle is in big and small fonts, it means that the words which will draw the reader into the magazine are in a bigger font, which is the purpose of the subtitles. It also means however that the attention of the reader will fall on the subtitles, as they look aesthetically pleasing and interesting to the reader.

Thursday, 5 August 2010

'Entertainment' Magazine research

This magazine front cover, looks at the genre which I am focusing within this project. However in many ways this front cover is extremely unconventional. The first way this is done, is through the colours which have been used on this front cover. Conventional colours within a horror genre are usually dark mysterious colour which causes fear and anxiety to grow within the user, however due to the colours used on this cover, it does not cause any of these emotions to audience. As the main three colours within this magazine are red, white and yellow, the emotions which are evoked are none of them stated above. However with the use of the red, the target audience does get a clue that this film will include some horrific things which will make your blood turn cold. The use of the white and the yellow, could also be a clue that even people who seem bright and bubbly and seem like an everyday person, can turn to the dark side.

The splash on this cover, cuts straight across the image, which could reflect that the name of the film, is a lot more important than the characters within it. The splash is also in a bold, big sized font, which allows the readers eyes to be instantly drawn to it. This is also helped by its position on the page, as it is placed in the middle of the page, and takes up a big percentage of it, it means that the eye is easily drawn, therefore advertising the film to the target audience, before they even realise what its even about, which is the main motive for it being on the front cover of a film magazine. The colours used on the splash is also extremely cleverly done and is another major reason why the eye is so easily drawn to it. As the main colour of this splash is white, it allows the red and black border to make it stand out. However this also allows the title to reflect that although a person is innocent and true, the way they are made to be portrayed, can allow people to forget who they really are.

The image used on this cover, takes up the entire front cover, which allows the eye of the user to naturally be drawn to it. This could also reflect that within the film 'Paranormal Activity', that these characters play a very important role. The facial expressions within the image, allows an increase in fear and anxiety to be placed in the audience. This is done, as they do not know why they look so scared, therefore causes them to feel some fear, as they do not know what they are fearing. This was similarly used in the trailers and the DVD covers, as the murders identity was never revealed, so therefore caused more anxiety to increase, because of this been unknown. Although the image has the splash placed over it, the image itself is placed partly over the title of the magazine. This could therefore mean that the characters within the film are unknown, therefore this would be why the name of the film within the splash would be more important they they would be, as the name would advertise and persuade people to watch the film as it creates fear within the audience. However due to the actor and actress not being known, this will not advertise the film more than the name of it, however their facial expression does, therefore it is more important than the title of the magazine.

The title of the magazine, although is partly taken up by the image, attracts the audiences eye naturally due to its position on the page. As it is at the top, due to the visual hierarchy, the eye is first of all drawn to this, therefore the magazine brand is instantly recognised. This could mean that the film on the front cover is advertised more, as if the magazine brand is popular, the audience is more likely to look at the magazine, than if it was unknown. The title is in a bold and big sized font, which ensures, even with part of it covered, that the eye is drawn to it, to allow the reader to know what magazine it is. The use of the red colour, also allows it to stand out on the page, therefore drawing the eye once again, too allow recognition to occur. The use of the word 'weekly' being printed within the other letters of the title, is very clever editing and is a good example of it. This however also allows a sort of logo to be created for the magazine, which would also allow easy recognition. The use of this being white also allows it to be visible against the red title.

The sub titles on this page are placed around the main feature for a very good reason. This allows the readers attention to be drawn to the main feature on the front cover, however due to the way in which the subtitles have been placed it allows the attention of the reader to move to them. The use of the subtitles being placed on either side of the main feature, also allows it be frame it, giving the , magazine a professional clean finish. As the subtitles are placed in a black, yellow or red, it means that they stand out from the white background, therefore meaning that they draw the eye of the reader. Each individual subtitle also uses two colours, which allows them to look exiting, therefore again drawing the eye of the reader which is also the reason in placing a coloured box around a subtitle, but to also allow it to stand out and look different from the rest. The different sizing in font, also allows them to look very different to anything else on the page, therefore allowing the readers eye to finally be attracted to them, as if they were any bigger, they may take the attention away from the main article.

Little problem ...

I am having a problem at the moment, in that I can not find any film magazine which has got a cover on the trailers and DVD covers in which I have done. Therefore I am going to do three film magazine front covers, but they will not be on the films which I have focused on previously, and may not even be within the genre in which I am doing. However through this research I will be able to see how magazines portray different film genres and hopefully will be able to apply this knowledge to my own genre.

Tuesday, 3 August 2010

'Halloween' DVD Cover Research

This DVD cover, uses many techniques to draw the audience to the DVD and to persuade them to buy and watch it. This DVD cover places the title at the top of the cover, which is extremely conventional, as this means that it will be the first thing which the audiences eye is drawn to when looking at this cover, due to the visual hierarchy. This title is also big and bold on the page, therefore places a dominance over the page, which also allows it to draw the eye of the user. The use of the contrasting colours, also allows the users eye to be drawn to the title. All these aspects are very sufficient, as they all mean that as soon as the target audience is attracted to this cover, they instantly know what the film is, but it will also intrigue those which have not seen the film before, as Halloween is acknowledged world wide. The title itself, is extremely clever, as although it is acknowledged throughout nations, it also allows the target audience to understand the genre instantly, therefore allowing the wanted target audience to be attracted.

The image on this cover, is the most dominant aspect of this cover. This is done by it being placed in the middle of the screen, therefore the eye is naturally drawn to it, but also due to it being a big size on the cover. This could also imply that within the film, like the picture takes over the cover, so does this figure, meaning that it may be biased around him and his actions. The audience is also drawn to this cover due to the picture, like the title, being in contrasting colour to that of the rest of the cover, which allows it to stand out, but will also draw the eye of the reader. Another aspect of the picture used, is its unnatural look, which gives in unsent to the murderer within this film, that he is unnatural, which causes both confusion but also fear, as why he unnatural is unknown to the user. The use of the mask, also allows the identity of the murderer to be hidden, which causes the user an increase in anxiety, as they do not know who this killer is, therefore allows them to feel their own life to be threatened as they would not be able to identify this person if they were to see them.

The colours used on this cover are very simple, with the main two being black and white, which could reflect that the film is very dark and gloomy, however there are pieces of light, where this darkness could be stopped. However if this were to be reflected, it would mean that the image of the murderer would be light within the dark, this therefore means that the image could be seen as unconventional, as although he is causing this darkness, he can be portrayed as the light within the film, which is not true. This cover is extremely simple, and does not use many effect like most recent DVD covers within the same genre. This can therefore show the difference within DVD covers over time and how new technology and effect has helped them to progress.

Within this DVD cover, like the other cover it places its title at the top of the screen, to allow the audiences eye to be instantly attracted to it, due to the visual hierarchy. The eye is also attracted to the title as it is bold and a bright contrasting colour, against the black background. The means that when the audience is attracted to the DVD that the title will be one of the first things which attracts them, therefore they instantly know what film is, but this could also mean finding the film is a lot easier. Unlike the first cover, this cover does use the same font, but a different colour is used. This is done as it allows a link to be made between the picture and the title, which the cover cover also does. This is done to allow the whole cover to work together, which would not be achievable without these subtle links. The title used on this cover is also a reasonable size, which is done for various reasons. The first of these is to allow the title too be visible and readable from a distance, which will allow the audience to find the DVD a lot easier. It is also done to attract the eye of the audience, as the word 'Halloween' instantly attracts them, as this is acknowledged throughout the world, therefore the target audience will be attracted as Halloween reflects a horror genre.

On this cover a subtitle is used, unlike on the first, this allows an instant link to be created between the trailer and the DVD cover. This caption is also placed in space on the cover, which will not be instantly see. This is done as the audience is not meant to be attracted to this instantly, but is meant to read this once looking at the DVD cover for a while. This caption is therefore the last persuader to the audience to watch the film. However with the use of a contrasting colour to the background, the caption is able to be attract the eye, but as the caption is smaller than the title, it is not instantly seen by the audience. Within this caption the word 'He' is bigger in size, which allows anxiety to be increased within the audience, as they will wonder why he is such a threat.

The image used on this cover, is extremely unusual and forces the audience to take a second look at the DVD cover, to actually work out what the image is. On first look the user is able to see a pumpkin, which would link to the title on the cover, therefore allowing it to work, due to the subtle links, however when looking for a second time the audience is able to see that the pumpkin is made up of knifes, which places an increased amount of anxiety, as the knife if is within a hand which looks as if it is about to stab something. The image take up a majority of the page, which could reflect to the audience that this threat takes over the film. as it does on the cover. The image is also this size to ensure that it catches the eye of the audience, and persuades them to look further into the cover and finally persuade them to watch the film which is the main aim of the cover. The use of the orange through the image, not only allows it to stand out on the page, therefore drawing the eye of the reader, and allows it to resemble that of a pumpkin, but is also allows the image to reflect, violence and heat, giving them an taste to what could be included within the film.

Like the other cover, a simple colour scheme is used on this DVD, the three main colours being black, white and orange. This allows the audience to understand that this film is extremely dark and gloomy through the background being black, however through the use of of white, the audience is given an clue that there is a glimmer of hope, that this dark and evil being can be stopped, however the way in which this is done is completely unknown to the user, as the cover gives no clue of this. However the use of orange, allows the audience to understand that this character who is known as being evil, is like a fire, used by the colour orange on the image, that no matter what people may do, his evil and darkness spread quickly and he is extremely hard to catch and stop. This cover is extremely simple, and does not use many effects like most recent DVD covers within the same genre. This can therefore show the difference within DVD covers over time and how new technology and effect has helped them to progress.

Saturday, 17 July 2010

'The Texas Chainsaw Massacre' DVD cover research

The DVD cover of 'The Texas Chainsaw Massacre' places the title of the film at the bottom of the cover, which is quite conventional through DVD covers. However this may mean that the title is one of the last things to be seen on the cover due to the visual hierarchy, so therefore this could be seen as unconventional. On the other hand, due to the contrasting colours (white and black), it allows the title to stand out and draw the eye of the reader. The effect which has been placed on the text allows it to look old and forgotten, which could give an insight into what the film is about, it also allows the DVD cover to have an eerie feel which may mean that the target audience could feel uncomfortable, which is the aim of the film, therefore is the aim of the DVD cover. Within the title, all the text is placed in a large font to attract the attention of the target audience, however the 'The' within the title is not in a large font, which could be interpreted as the events within the film, takes over and over shadows the lives the character had. The 'Chainsaw' is also in the largest font, allowing it to be predominant within the title. This is done to allow fear and discomfort to be placed on the audience, as chainsaws are seen as a dangerous tool which any person would not like to come into contact with.

The image used on the DVD cover, causes confusion, fear and discomfort. This is due to a lot of factors, but the major one being that the picture is unclear, as it only shows the chainsaw clearly, however their face, therefore who it is is hidden through lighting and colours. This is what causes the discomfort for the target audience, as who is doing the murders is unknown, which is also done in the trailer, this therefore shows that links between the trailer and DVD cover, are simple, yet allow the same feelings to be predominant throughout both of the products. The image is the predominant factor of the DVD cover, which allows audience to be attracted to the DVD, as it is unusual. It could also reflect that it is this figure is the reasoning for the film, therefore there is a need for it too take over the DVD cover, as it takes over the film.

The colours used on this DVD cover are simple, however they are used cleverly. There are only 3 main colours which are used on this cover, these are black, red and white. The use of the black, causes a dark evil sense to the film, which could reflect that there is no happiness for the people within it, just darkness and loneliness, which could also be reflected in the creature which is causing this atmosphere. The use of the red could reflect danger, death and gruesome activities, which is reflected in the title of the film. This therefore foreshadows to the audience that this film is a horror film, which portrays all the outcomes which the colour red. The colour white is only used on the text, to allow it to stand out, however it could also mean that the figure which is causing all the activity within the film, may be seen as a godly figure to some, as the title which is what he is called is the only thing white.

This DVD cover uses different techniques to create similar atmosphere of the film 'The Chainsaw Massacre'. Like on the first DVD cover, this also places the title at the bottom of the page which is conventional as said before. However unlike the the first DVD cover it does not stand out as much, and this may of been due to the colours used, as they were very similar, with both being a shade of brown. However this could reflect that the events are not always going to be expected, but come from the shadows when least expected. There is also no effect placed onto this title, however this may be due to it not being visible, therefore there may be no reason to place it upon it. On the other hand, unlike on the first DVD cover, this cover does place a bold outline on the title to ensure it is visible for the target audience.

Unlike the other DVD cover, this cover uses three different pictures, which individually allow a combination of emotions to occur. This main image which is placed at that bottom of the cover, causes confusion, suspense and discomfort. Like on the other cover the identity of the person on the lower image is not shown, which causes confusion as it is unknown who it is, therefore the identity of them is also hidden. The chainsaw in which he is also holding, is slightly hidden behind the title, which could imply the way the chainsaw is used, will not be expected, but will come from the shadows when least expected. The use of the faded pictures could reflect that these people were victims of the chainsaw massacre. The use of the fade also allows the images to be clear but not overpowering. Both of these images represent fear and suspense, shown through both eyes and body placement, as the two males have no control in how their bodies are placed, this therefore leads the audience in suspense in what they think will happen to these males. The fear in the females eyes causes anxiety to build, as the reasoning why this fear is present is unknown, therefore causes people to want to watch the film to find out why this has occurred.

Unlike on the other cover, this one has captions on it. The majority of these are names of actors, producers and directors, which allows the audience to want to watch the film as they may recognise the names. However as they were placed around the main image, I do not think that they looked aesthetically pleasing, however they did draw the eye due to this which may have been the reasoning for them to be placed there. There was also a caption of 'every legend has a beginning', which may intrigue the audience and persuade them to watch the film. However all the captions are in a light brown shade, which does cause them to be hard to read, however this could be a way in which makes the audience pick up the DVD to read it.

The colours used on this DVD, being different shades of brown, causes an old and stained, which gives a slight eerie sense to the DVD. This therefore goes with the horror theme, but could also give a sense into what the film is like, this therefore links to the caption about a legend. The colours could also cause a mysterious, distressed and aged look which could be an implication of the house within the film. Is also allows the audience to realise the genre of the film, without having to look at anything else other than the DVD cover, as due to the lack of bright colours, or any real colour at all the audience is able to know that the film is unusual, but mysterious as well. The effect on the DVD is that which was placed on the text on the other DVD cover, which makes the cover look older.

Thursday, 8 July 2010

'The hills have eyes' DVD cover research

The DVD cover of 'The Hills Have Eyes', has placed the Titles of the film at the top right hand side, this may be due to the visial hierachy which means that the individual looks at the top of the DVD first, therefore this would be something that the usert would see instantly. This means that they fully understand what film is, which is also helped by the size of the font, as it is big and fills a vast percent of the cover, allows it to be instantly recognisable. The use of the words 'Hills' and 'Eyes' are both ina bigger size than the rest of the title. This may have been done to like in the trailer to give an insent into the creatures within the film which bring so much morror. Consequently this also means that the DVD cover and the film trailer link, as the same font and sizing is the same. The H, E and both S's all are also in a slihglty bigger font, this allows an effect of hills to be also created within the font, linking back to the story line.

The caption on this DVD cover, is placed below the title, yet it is not until the user has a second look that the caption has any attension brought to it. This could resemble that within the film the creatures are always hudden, which adds an extra thrill to the story line as you do not know when these creatures will strike again. The caption is in the same font of that of the title, to allow a link between both to be seen, but also to allow the DVD cover to flow. Like in the title, there are some workds that are bigger than other, which within the caption is 'lucky ones'. This places confusion within the user as it would be thought that the one that didnt die would be the luckiest not the first. This therefore like in the trailer draws people into goin to see the film, but also allows another link to be seen between the trailer and the DVD cover.

The image used on the DVD cover is cleverly used, as due to the picture in which has been used fits the page well and can be seen as some sort of border to the DVD cover. The actual picture on the cover, is misterious and causes questions to be asked, as the figure which is pinning her down is not shown. The fear in her eyes could also cause people to be drawn into the film, as they can clearly see that what ever is pinning her down is unnatural which causes tension and suspence. The use of this image also allows a link to be seen through the DVD cover and the trialer as a simular image is used at the end of the trailer. The image also causes an eerie tension towards the audience due to the shot which has been used, as the image shows only the a close up shot. A use of a long shot could have been used, and the same tension may have still been drawn to the audience, however as there is a close up, the audience is drawn into the fear which she portrays, but it also allows them to ask many questions, such as why hasn't the murderer been shown and why hasn't a long shot been used? All these questions allows the audience to be drawn further into wanting to watch the film.

The colours which have also been used on this DVD colour, are bland, pastel colours, which bring a mysterious, aged and distressed, look upon the DVD cover, which gives an input what the film is like, that distress upon the environment may cause the past the cause implications on the present. Is also allows the audience to realise the genre of the film, without having to look at anything else other than the DVD cover, as due to the lack of bright colours, or any real colour at all the audience is able to know that the film is unusual, but mysterious as well.